Have you dismissed flyer printing as an outdated means of marketing? If so, then you’re definitely missing out on a huge opportunity to attract more customers. Sending out flyers still remains a highly effective way of promoting your products and services. Even big name companies still use flyers to inform their customers about upcoming events, sales, and special promos. There’s no reason why you shouldn’t jump on the trend and incorporate flyer printing into your existing marketing strategies.
The Dummies' Guide to Flyer Printing
Have you dismissed flyer printing as an outdated means of marketing? If so, then you’re definitely missing out on a huge opportunity to attract more customers. Sending out flyers still remains a highly effective way of promoting your products and services. Even big name companies still use flyers to inform their customers about upcoming events, sales, and special promos. There’s no reason why you shouldn’t jump on the trend and incorporate flyer printing into your existing marketing strategies. To help you get started, here are some helpful tips.
1. Make your call to action stand out.
Flyers only have very limited real estate, so you need to make the most out of the little space they have. One of the biggest mistakes you could make is not making your call to action as clear and concise as you can. You don’t want to leave your potential customers hanging. Let them know what you want them to do in an enticing and unaggressive way. Want them to visit your website? Or perhaps remind them of a special offer? Whatever it is you are trying to promote, make sure you encourage your customers to follow through with an effective call to action.
2. Colored flyers are the way to go.
Many companies choose black and white flyers, most likely to save money. Sure, some may find success using these flyers, but studies show that colored flyers are 62% more effective at capturing the attention of readers. They may cost a little higher upfront, but they prove to be more cost-effective as you can engage your customers more effectively. You can also use a glossy paper to make your ad stand out. Hiring a professional designer is also a good idea especially if you don’t have any background when it comes to creating flyers.
3. Choose the right flyer printing company.
There are plenty of flyer printing companies out there, but not all of them are equal. You should take your time in choosing which company to go for. Here are some questions that should make this process easier for you: Do they offer colored-printing? Do they use high quality materials in all of their projects? Is their customer support friendly and accommodating? Are the packages priced reasonably and do they offer discounts for bulk orders? Knowing the answers to these questions should go a long way when it comes to choosing the best flyer printing company.
4. Use the right materials.
Some people think that flyers are all about the words and images printed on them. In reality, the material from which the flyers are made of is just as vital as the ad itself. For this matter, it is important that you consider your target market. For instance, if you are promoting to an affluent audience, then it’s a good idea to use glossy paper or other luxurious paper stocks.
5. Monitor the effectiveness of your flyers.
As with any marketing campaign, it is absolutely essential that you keep track of your flyers in order to determine whether they are working or not. But the question is, how can you do this? A simple way is to use a flyer-specific coupon or to include a specific phone number for each flyer. This will allow you to find out from which advertisement the calls and orders you receive come from.
These are just a few tips to help you get started with flyer printing. There is no question that sending out flyers can still be an effective way to market your products and services, especially for upcoming events and promotions. By following this Dummies' Guide to Flyer Printing, you should be able to enjoy an increased user engagement and generate a huge return on investment through efficient flyer printing.